I build the systems that get creative and campaign work from request to launch.
Program manager and producer for brand, events, and campaigns at Everpure, Upwork, and MediMedia. These case studies show how I run intake, capacity, review, and automation.
2023 to present
A marketing department run by agents
I build the agentic systems behind asset management, competitive intelligence, and the content calendar for my own studio, and I decide anything that matters.
2022 to 2026
Intake, prioritization, and capacity for brand requests
One intake, clear rules for ranking the work, and a workload view across 8 to 10 creatives and up to 40 concurrent projects, for 160+ projects a year.
2015 to 2022
Creative operations built from nothing
I built operations for the creative team from the ground up, and scaled it to support event, video, web, and digital production for 6 to 10 campaigns a year.
2013 to 2014
Creative through regulated review
Agency of record program lead for Genentech. I ran creative through medical, legal, and regulatory review and approval, against launch dates that could not move.
90-day plan
How I would modernize campaign operations in 90 days
How I take ownership of a campaign operation from request intake to launch: baselines first, then intake, SLAs, templates, and the first automations.
How I work with AI
Where I put AI in a creative operation, what I have shipped, how I decide whether an automation stays, and what I will not automate.